Marketing transaccional vs marketing relacional wuombo. Marketing management harvard business a description for this result is not available because of this sites robots. This pdf book contain marketing management 14e kotler keller document. Page 245 avlonitis, gj, gounaris, sp 1997, marketing orientation and company performance. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book.
Inside this book this is the absolute bible of marketing end to end. Kotler on strategic marketing by john roberts, alvin silk, glen urban volume editor, and jerry wind 1. O marketing relacional tem as suas origens no marketing direto e implica por parte da empresa, um forte conhecimento dos gostos dos seus clientes, quer sejam produtos, marcas ou servicos. Alexandra landazuri savinovich y valentina leon vega. Marketing relacional carmen barroso castro, enrique martin. Philip kotlers contributions to the field of marketing philip kotlers status as a major thought leader in marketing is widely recognized. We would like to show you a description here but the site wont allow us. Marketing managementis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.
By now, so much has been spoken and written about his. Tal como sostiene philip kotler en su obra marketing 3. Marketing relacional y lealtad del cliente pagina 2. Ideally, marketing should result in a customer who is ready to buy. Del marketing transaccional al marketing relacional dialnet. Probably great to read before an mba and just if you want to understand how marketing is supposed to. Marketing relacional e relacionamentos em mercados b2c. Marketing relacional carmen barroso castro, enrique.
1234 612 322 769 670 362 1025 878 1471 1039 294 196 1053 736 1171 1078 104 8 443 1003 236 850 313 393 1524 1066 1312 365 936 1333 1501 462 1064 1486 602 806 1340 1010 695 370 622 594 879 1276